When a person is actively searching online for a solution to problem that you can solve, they are not trying to avoid you … in fact, they are trying to find you. The question is will they find you? SEO has a technical component to it that is about your website being in good health and meeting search engine standards so that they show your site when the visitor searches for something you offer but that’s just half the story.
Even if a visitor lands on your page, if the content is not optimized to get them to take the next action that leads them into your sales pipeline, they will move on. Getting the content right is a bit of art and science but it’s mostly getting clear about what the visitor is looking for, why, and how you can support them.
Most SEO Experts are not Content Marketing Strategists. While we officially call ourselves The SEO Company, content is our strong suit. It’s our roots. We can help you get your market message right and deliver it at the right time to the right person.